A Company for Creative Consulting|
777CreativeStrategies
Company Name
777CreativeStrategies Inc.
What we do
Creative Consulting
Address
Shibuya-Fukuras 17F, 1-2-3, Dogenzaka, Shibuya-ku,Tokyo 150-0043, JAPAN
Contact
News
2026.07.05.
777塾
777塾2026、全11回講義開始
2026.07.16.
Amazon Kindle新刊
2022.08.15
2022.07.01
Amazon Kindle新刊
2020.11.02
Amazon Kindle新刊
Toshiya Fukuda
777 Creative Strategies
President CEO
FabCafe LLP
Founder, Creative Director
777Creativestrategiesと創造的仮説思考
2026年の7月16日に「創造的仮説思考：AI時代、人間思考の役割再定義」が刊行されました。
創造的仮説思考。「正解」の限界を超えて、未来を定義する――「創造的仮説思考」という武器
「正しい答え」さえ出せば勝てる時代は、静かに終わりを告げました。
今日、インターネットと生成AIの普及により、分析によって導き出される最適解は誰でも手に入るインフラとなりました。かつて差別化の武器だった「正解」はコモディティ化し、それだけではもはや価値を生み出せません。今、ビジネスリーダーやクリエイターに真に求められているのは、「正解を出す力」ではなく、「何を問うか」という力です。 777CreativeStrategiesの代表・福田敏也が推進する「創造的仮説思考」は、まさにこの変革の時代を生き抜くための思考の基盤となるものです。
Career / Creative Business
1982~2003
Hakuhodo Inc. / Creative Division
Copywriter / CM Planner / Interactive Creative Producer
2000~2003
Hakuhodo i-studio
Chief Creative Officer / Creative Director
2003~2018
777interactive Inc.
President CEO / Creative Director
2015~2021
Hakuhodo Inc. / Creative Division
Fellow / Chief Creative x Technology Officer
2017~
777 Creative Strategies Inc.
President CEO / Creative Consultant, Creative Director
2022~
Loftwork Inc.
Fellow / Head of Fukuda-Juku for Business Advancement
2024~
Ryukyu FC
Creative Advisor
Career / Education
2001 ~ 2014
Lecturer of Sendenkaigi Creative School / Copy, Creative Direction, Promotion Planning
2004 ~ 2015
Part-time Professor of Musashino Art University / Visual Communication Design Department
2005 ~ 2014
Part-time Professor of Tama Art University / Graphic Design Department
2015~2024
Professor of Osaka University of Art / Design Department
Achievements of 777 / Awards
2022
D&AD
Shortlist
YouFab Global Creative Awards 2021
2022
NY ADC
Shortlist
YouFab Global Creative Awards 2021
2022
Typo Directors Awards
Winner
YouFab Global Creative Awards 2021
2019
D&AD
In Book
YouFab Global Creative Awards 2018
2019
NY One Show Design
Bronze & Silver
YouFab Global Creative Awards 2018
2017
Asiapacific Advertising Festival
Bronze
Tiffany Hand meets Hand
2017
Spikes Digital
Silver
Tiffany Hand meets Hand
2017
One Show Designl
Merit
Tiffany Hand meets Hand
2014
NY ADC
Silver
FabCafe Brand Book
2014
D&AD
Wood Pencil
FabCafe Brand Book
2012
Tokyo Interactive Ad Awards
Silver
Social Bookmark
2012
Webby Awards
Honoree
Social Bookmark
2012
Spikes Asia
Bronze
Social Bookmark
2010
Bees Award
Finalist
Lupin Steal Japan Project
2010
Tomorrow Awards
Shortlist
Lupin Steal Japan Project
2010
Webby Awards
Honoree
Lupin Steal Japan Project
2010
Tokyo Interactive Ad Awards
Bronze
Hello Runners Map
2010
Webby Awards
Nominee
Hello Runners Map
2010
Webby Awards
Honoree
Hello Runners Map BLOGPARTS
2010
New York Festivals
Finalist
Hello Runners Map BLOGPARTS
2010
Cannes Lions
Finalist
Lupin Steal Japan Project
2010
Asiapacific Advertising Festival
360 Lotus
Lupin Steal Japan Project
2010
One Show
Merit
Lupin Steal Japan Project
2009
London International Award
Silver
Hello Runners Map
2009
Tokyo Interactive Ad Awards
Bronze
Lupin Steal Japan Project
2009
Tokyo Interactive Ad Awards
Bronze
Yebisu International Festival of Art
2009
Tokyo Interactive Ad Awards
Silver
Shanghai World Financial Center
2009
Webby Awards
Honoree
Shanghai World Financial Center
2009
Asiapacific Advertising Festival
Bronze
Shanghai World Financial Center
2009
Webby Awards
Honoree
Yebisu International Festival of Art
2009
Webby Awards
Honoree
Star! Star! Star!
2009
Cannes Lions
Silver
Goo Home Project
2009
Asiapacific Advertising Festival
Bronze
Goo Home Project
2009
One Show
Merit
Hello Runners Map
2009
Cannes Lions
Finalist
Hello Runners Map
2008
CLIO AWARDS
Gold
Goo Home Project
2008
Tokyo Interactive Ad Awards
Shortlist
Loft Halloween Sceleton Maker
2008
Tokyo Interactive Ad Awards
Shortlist
Color Tokyo !
2008
Tokyo Interactive Ad Awards
Bronze
Color Tokyo !
2008
Webby Awards
Honoree
Color Tokyo !
2008
Webby Awards
Honoree
Color Tokyo !
2008
Webby Awards
Nominee
Color Tokyo !
2008
London International Award
Silver
Color Tokyo !
2008
One Show
Merit
Para Para 2007
2008
Cannes Lions
Finalist
Summit Tokyo
2008
D&AD
Wood Pencil
Color Tokyo !
2008
D&AD
Yellow Pencil
Color Tokyo !
2008
Good Desgn Award
Good Design Awrard
Color Tokyo !
2009
Cannes Lions
Finalist
Hello Runners Map
2008
London International Award
Gold
Color Tokyo !
2008
London International Award
Gold
Color Tokyo !
2008
Cannes Lions
Finalist
Color Tokyo !
2007
Tokyo Interactive Ad Awards
Finalist
Interactive Interior
2007
The Cup
Nominee
Loft Halloween Show
2007
London International Award
Winner
Para-Para Lake
2007
Tokyo Interactive Ad Awards
Shortlist
Interactive Interior
2007
Tokyo Interactive Ad Awards
Gold
Akarium Call Project
2007
Tokyo Interactive Ad Awards
Shortlist
Akarium Call Project
2007
Tokyo Interactive Ad Awards
Silver
Akarium Call Project
2007
Asiapacific Advertising Festival
Gold
Akarium Call Project
2007
Webby Awards
Honoree
Akarium Call Project
2007
Tokyo Interactive Ad Awards
Silver
Para-Para Lake
2007
Tokyo Interactive Ad Awards
Bronze
Snow Wishes
2007
Asiapacific Advertising Festival
Bronze
Loft Halloween Show
2007
Cannes Lions
Finalist
Loft Halloween Show
2006
Tokyo Interactive Ad Awards
Shortlist
Experience the SH902i
2006
Tokyo Interactive Ad Awards
Silver
Halloween Attacks Tokyo
2006
Tokyo Interactive Ad Awards
Shortlist
BEYES EDIT STORE
2006
Tokyo Interactive Ad Awards
Shortlist
BEYES EDIT STORE
2006
Cannes Lions
Finalist
Scroll Down Animation
2006
Yahoo! Japan Internet Creative Award
Silver
PSP
2006
Tokyo Interactive Ad Awards
Bronze
PSP
2005
Tokyo Interactive Ad Awards
Silver
Tissue Paper / Wrapping
2005
Tokyo Interactive Ad Awards
Gold
Toilet Paper
2005
Good Desgn Award
Good Design Awrard
Interactive Banners
2005
One Show
Gold
TOILET PAPER
2004
London International Award
Finalist
The Carp and The Dragonfly
2004
Tokyo Interactive Ad Awards
Shortlist
枝とななふし
2004
Tokyo Interactive Ad Awards
Shortlist
紙の再利用
2004
Tokyo Interactive Ad Awards
Shortlist
木の葉とコノハチョウ
2004
Tokyo Interactive Ad Awards
Silver
恋とトンボ／メダカと雫
2004
New York Festivals
Finalist
The Carp and The Dragonfly
2004
New York Festivals
Bronze
The Carp and The Dragonfly
2004
Cannes Lions
Finalist
2 BOX
2003
Tokyo Interactive Ad Awards
Shortlist
New Years Greeting Card
2003
Tokyo Interactive Ad Awards
Shortlist
Tokyo Times Tower
2003
Tokyo Interactive Ad Awards
Shortlist
「極生」壁紙ダウンロードバナー
2003
Tokyo Interactive Ad Awards
Shortlist
極生 Biglobe Top
2003
Tokyo Interactive Ad Awards
Gold
WWF I / WWF II
2003
Tokyo Interactive Ad Awards
特別賞
WWF I / WWF II
2003
Tokyo Interactive Ad Awards
Bronze
WEGA-Experience Simulator
2003
One Show
Gold
WEGA-Experience Simulator
2003
One Show
Gold
WWF 1, WWF 2, WWF 3
2002
London International Award
Finalist
WEGA-Experience Simulator
2002
New York Festivals
Finalist
Rich Bannes / 1,2,3
2002
Cannes Lions
Gold
"Rich Bannes / 1,2,3
2002
One Show
Bronze
Imagination Realization
2001
Cannes Lions
Finalist
Make Your Own Banner
2001
New York Festivals
Finalist
W. Branding 03
2001
London International Award
Finalist
Sony Walkman
+ 0
Roboto